On Air Personalities
More on Ernest Pillay
Ernest Pillay is an expert radio and TV broadcaster and consultant. With a radio career spanning 30 years across 25 radio stations, Ernest remains one of the leading broadcasters in South African radio and TV. He recently, until March 2019, presented SAFM’s Talk afternoon drive show ‘The Home Run’ 15:00 - 18:00, weekdays Monday to Friday. Prior to this, Ernest also presented the weekday show, ‘Drive Time Experience’ and ‘The Good Life with Ernest Pillay on SABC’s Radio 2000.
Ernest’s radio career started at Metro FM in 1991 where he established himself as a formidable broadcaster. He has anchored many shows from morning to afternoon drive-time shows including Coca Cola Top 40, which was the biggest show at the time on Metro FM, boasting 1 million listeners, with just over 2 million overall past 7 days station listenership. Another show that stood out from the rest was Pillay’s Mood on Sundays, which was one of the pioneering shows that entrenched the now popular ‘R&B Soul Sunday’ movement.
FOUNDING MEMBER OF KAYA FM
Ernest is one of the founding members of Kaya FM in 1997, South Africa’s first independent black radio station. At its inception, he hosted the Afternoon Drive Show, Top 40 Countdown, and later, Breakfast with Ernest Pillay.
RADIO STRATEGIST AND PROJECT MANAGEMENT
In a strategic position at the SABC as Public Broadcasting Services Specialist, Ernest was responsible programming across SABC’s 19 Radio Stations. He spearheaded the Digital Terrestrial Television (DTT) radio strategy, therefore ensuring that SABC Radio achieved the initial digital transition objectives in November 2008.
Digital Radio is nothing new to this passionate radio personality. Ernest was part of World Space Digital Satellite Radio Network headquartered in Washington D.C which consisted of 62 channels and broadcast to over 130 countries that reached a global audience over four billion. In this period, he created, managed and was the programming director to two of the Network’s stations - Ritmo and Potion.
ESTABLISHING START-UP RADIO
Ernest has proven his mantle in leading new entrants in the radio landscape, both locally and abroad - from start-up to formidable commercial players In 1999, Ernest established the programming formatics for P4 Radio Durban, a new- comer in the SA radio space. In 2003, he led the strategic re-positioning of Radio 2000, transitioning the station from a simulcast and facility service to a full-spectrum radio format.
TV EXECUTIVE PRODUCER AND PRESENTER
Over the years, Ernest has also established himself as a TV host, anchoring several shows in the 80’s and 90’s including, Bravo, Midday Breeze and Studio Mix. He continued his passion for TV with his creation of ‘THE GOOD LIFE’ which aired on SABC 3 in 2017, as the Executive Producer and Presenter.
MC, FACILITATOR & MODERATOR
Ernest has provided MC services at many high-end events, and moderated key events and discussions, for both the private and public sectors.
Mzala Nxumalo Commemoration Week: Why Foundations - Activism & Change from the Armchair of Comfort Ernest led and moderated a panel of discussion in 2018, between the Nelson Mandela, Oliver Tambo and Ahmed Kathrada foundations - dedicated to the legacies and memories of the struggle Icons.
World Economic Forum Ernest Pillay has covered and broadcast live from the World Economic Forum on Africa since 2013.